YURA — Chinese Jade Jewellery | Collection 001
Ancient Stone. New Luxury.
The first collection. Chinese jade. Lab-grown diamonds. Two golds.
玉 (Yù) — The Stone of Heaven
For five thousand years, jade has been China’s most sacred stone — a symbol of purity, wisdom, and enduring beauty. YURA takes this heritage and reframes it for those who carry ancient values into modern life. Each piece is designed in London, set with certified Chinese jade, and paired with lab-grown diamonds that match the brilliance of the stone without compromise.
The Jade Drop Earring
Available in white and yellow gold. Your choice of diamond size.
Jade Drop Earring
All diamonds are lab-grown, certified, and conflict-free.
Pre-orders ship Spring 2026. A 50% deposit is taken now, with the balance due on dispatch.
A study in duality.
The Jade Drop Earring pairs a hand-selected oval jade cabochon — set in a four-claw mount of 18ct white or yellow gold — with a detachable diamond drop that hangs below the ear.
Worn together, the jade and diamond exist in quiet tension: ancient stone meeting modern brilliance, visible face and hidden counterweight. Remove the diamond jacket entirely, and what remains is a clean jade stud — precise, considered, complete on its own.
Two earrings in one. Worn however the day demands.
Each jade is individually sourced from China and selected by hand. As with all natural jade, no two stones are identical — colour, translucency, and character will vary subtly from pair to pair. This is not imperfection. It is the nature of the stone.
Lab-grown, certified, and conflict-free. Available in 0.5ct, 0.75ct, and 1.0ct. Brilliant round cut, set in a four-claw mount matching your chosen gold.
18ct white gold or 18ct yellow gold. Butterfly fastening. Diamond jacket attaches and detaches with ease.
Not all jade is the same.
Jade is two stones, often confused. Nephrite is the older, softer historical material. Jadeite is rarer, denser, and the only material capable of producing the luminous “imperial” greens collectors pursue today.
YURA works exclusively in Type A jadeite from China — natural, untreated, and individually graded by a third-party gemmologist. No polymer impregnation. No dye. Only the stone, as it has always been.
Type A Jadeite
Grade
China
Origin
Natural, Untreated
Treatment
We’d love to hear from you.
For pre-order enquiries, bespoke commissions, press, or anything else — our team is here.
We typically respond within 24 hours.
Privacy Policy
Last updated June 01, 2026
This Privacy Notice for YURA Jade (‘we’, ‘us’, or ‘our’), describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:
- Visit our website at https://yurajade.com or any website of ours that links to this Privacy Notice.
- Use YURA Jade. YURA is a London-based fine jewellery brand specialising in Chinese jade. We design and sell high-end jewellery pieces. Products are sold directly to consumers via our website at yurajade.com. We collect customer information including name, email address, and payment details solely for the purpose of processing orders, managing pre-orders, and responding to customer enquiries. We also collect standard website analytics data to improve the user experience. We do not sell or share personal data with third parties except where required to fulfil orders or comply with legal obligations. YURA is registered in England and Wales.
- Engage with us in other related ways, including any marketing or events.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@yurajade.com.
Summary of key points
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? Some of the information may be considered ‘special’ or ‘sensitive’ in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by visiting https://yurajade.com, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
1. What information do we collect?
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include:
- Names
- Email addresses
- Mailing addresses
- Billing addresses
- Debit/credit card numbers
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at stripe.com/gb/privacy.
Information automatically collected. We automatically collect certain information when you visit, use, or navigate the Services, including device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services.
2. How do we process your information?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries and offer support.
- To send administrative information to you.
- To fulfil and manage your orders, payments, returns, and exchanges.
- To protect our Services, including fraud monitoring and prevention.
- To identify usage trends so we can improve our Services.
- To save or protect an individual’s vital interest, such as to prevent harm.
3. What legal bases do we rely on?
In short: We only process your personal information when we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the valid legal bases we rely on. We may rely on: consent, performance of a contract, legitimate interests (e.g. to analyse and improve our Services or prevent fraud), legal obligations, and vital interests.
If you are located in Canada, we may process your information with your express or implied consent. You can withdraw your consent at any time.
4. When and with whom do we share your information?
In short: We may share information in specific situations and with the following third parties.
- Invoice and Billing: Stripe
- Web and Mobile Analytics: Google Analytics
- Website Hosting: IONOS
Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
5. Do we use cookies and other tracking technologies?
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice at yurajade.com/cookiepolicy.
Google Analytics. We may share your information with Google Analytics to track and analyse the use of the Services. To opt out, visit tools.google.com/dlpage/gaoptout.
6. How long do we keep your information?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or securely store and isolate it until deletion is possible.
7. How do we keep your information safe?
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the internet can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.
8. What are your privacy rights?
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict processing, to data portability, and not to be subject to automated decision-making.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection authority.
Withdrawing your consent: You have the right to withdraw consent at any time by contacting us.
Opting out of marketing: You can unsubscribe from our marketing and promotional communications at any time by contacting us.
9. Controls for Do-Not-Track features
Most web browsers include a Do-Not-Track (‘DNT’) feature. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised, so we do not currently respond to DNT signals.
10. Do United States residents have specific privacy rights?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information.
Your rights include: the right to know whether we are processing your personal data, access it, correct it, request deletion, obtain a copy, non-discrimination for exercising your rights, and the right to opt out of processing for targeted advertising, sale, or profiling.
How to exercise your rights. Email us at hello@yurajade.com or visit yurajade.com.
11. Do we make updates to this notice?
Yes. We may update this Privacy Notice from time to time. The updated version will be indicated by an updated ‘Revised’ date at the top of this Privacy Notice.
12. How can you contact us about this notice?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at hello@yurajade.com, or by post at:
YURA Jade — Data Protection Officer
Fenchurch House, Minories
London EC3N 1NT, England
If you are a resident in the United Kingdom, we are the ‘data controller’ of your personal information. We have appointed Jack Ariel as our representative in the UK.
13. How can you review, update, or delete your data?
Based on the applicable laws of your country or state of residence, you may have the right to request access to, correct, or delete the personal information we collect from you, or withdraw your consent. To make a request, please visit yurajade.com or email hello@yurajade.com.